Google Adwords

Google Adwords is a paid service which allows merchants to advertise their products when doing Google searches. Signing up for their services is free initially and merchants only need to start paying when users click on the advertised link or to put it simply, when the ad starts working. As Google is the most used search engine in the world, featuring your service or product on the top of the page itself, therefore increasing potential to increase traffic to your website. Adwords provides their users with the option of advertising globally or locally. The advertisement can either be a pet store in London or a global international courier service of some sort, advertised in international Google domains. Adwords provides their users with the option of tracking how many people click on the feature advertisement and also allows the user to see how much revenue is generated as a result of the advertisement. Adwords also allows users to check statistical growth and insight round the clock and has an option of sending users a monthly summary report with all the relevant statistics.

Millions of businesses today rely on Google Adwords but it is also important to know how to market your product or service using it. Many business and advertisers commit common mistakes while featuring their ads on Google searches. If there are too many keywords in an ad group for example, it can prove to be harmful to your ad as your ad would be prominently featured by preventing too many keywords from being jumbled in the mix. Contrary to popular belief, usage of negative keywords can actually benefit an advertiser. For example, including the words “cheap”, “low cost” and others can help feature your ad when a common user searches for these keywords. Redirecting a user to a specific page instead of your website’s home page does not prove beneficial for the company. Granted that the user has clicked on the ad, opened the homepage and generated traffic and ad revenue for the advertiser or salesman, doing so gives the user/customer extra work to navigate to the page they desire. Directing users to a specific page instead saves the user lots of navigational work and could possibly attract the customer.

There are many ways to boost the possibility of results being featured in Google Adwords. One way to do this is to exclude mobile apps from being displayed in the results. Some businesses, forums or websites either have their own apps or integrated apps where they are featured. Redirecting a user to a webpage instead of making them download an app gives them more attention and desire to continue navigating on the website. For those users who are searching using a mobile device, you can use the call to action option to provide users with a direct contact number instead of navigating to websites or reading a lot of information since mobile users generally have a preference to place a phone call. An advertiser should evaluate the keywords and how each keyword leads to more or less search results. Adwords has an option to check bounce rate, time on site and page views.